John Broad Talks to March ERC Forum
Tips Pay Off in Battle Against Crime
Says Crime Stoppers' Founder John Broad
By Mary Treder Lang
“Crime Stoppers is the largest crime-fighting organization in the world, now working in 22 countries," said John Broad, president of Crime Stoppers of Michigan, in March 17, 2009, remarks to the ERC Forum at the Grosse Pointe War Memorial.
Broad, a resident of Grosse Pointe Farms, said the non-profit takes advantage of every available resource to solicit tips and offer rewards for information.
A key component of the program is its guarantee of anonymity to tipsters who might otherwise be reluctant to get involved due to a fear of retaliation.
He stated, "There is no caller ID, and no taping of conversations. In fact, our call center is located in Toronto, Ontario."
Television plays an important role, he said. For example, he noted that because there are 50 prisons in Michigan, and 95% of all cells have a television, the TV is very useful in reaching out to the prisoners for their help in identifying perpetrators.
Pointing to the value of tips, Broad said, "You can usually count on from three to four tips per investigation, and one of them is usually enough to get the investigation moving forward." 
In 2007 alone, more than 3,000 anonymous tips were received by Crime Stoppers and forwarded to law enforcement, leading to 490 arrests and generating more than $55,000 in reward payments.
Broad acknowledged that factors that can foster criminal activity are poverty and broken homes.
In 1993, Broad helped found the non-profit with the help of Wayne County Prosecutor John O'Hair and Horace Sheffield of the Detroit Association of Black Organizations.
Crime Stoppers grew out of the Detroit Strategic Plan that identified a need for the community, business and law enforcement to come together to curb crime and the perception of crime in the Detroit region.
Crime Stoppers is an alliance between business, law enforcement and community leaders with the mission to empower people to make their neighborhoods, schools and businesses safer through anonymous reporting of crime. >> Learn more about Crime Stoppers.
Broad began his professional career in 1962 when he graduated from the University of Michigan with an MBA. After briefly working as a consultant/auditor at Arthur Anderson & Company in San Francisco, Broad made his way back to the motor city and began work for General Motors as a financial analyst.
After three years at GM, Broad purchased Broad, Crane & Engineering Services Company from his father. During his time there, he expanded the company which later became the Broad Group, first in the United States, and then internationally, increasing revenue from $300,000 to $80 million.
The Broad Group of companies included a structural steel contractor that performed work in industrial plants in the U.S., Canada and Mexico, another company that was the largest builder of rack supported buildings for Automatic Storage & Retrieval Systems in the U.S., and an Iowa design and build general contractor.
Partnering with ThyssenKrupp in 1999, he formed Broad AutoPark Systems, which utilized new technology to provide high-density automated parking facilities in very limited spaces.
For many years Broad has been active in community improvement. He started the Alliance for a Safer Greater Detroit as an affiliate of the Detroit Regional Chamber with a mission to reduce crime and the perception of crime in S.E. Michigan.
The signature project for the Alliance was the Freeway Courtesy Patrol, now operated by the Michigan Department of Transportation.
Mr. Broad is married and has four children.
Learn more about the Eastside Republican Club at the club's web site, eastside-republican-club.org.
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